Customer data is key for representatives. It helps them to stay informed about customers’ propensity to buy and make smart, time-efficient decisions when prospecting. Despite 85% of salespeople reporting that data insights make their efforts more effective, only 46% have access to sufficient data.

A use case from real Business world
Enterprise Content Management and Data Governance issues
“As a business advisor, I once spoke with a CEO in the HVAC industry who told me about a major issue he’s facing when he sent a technical offer to a client in France, that client forwarded his file to a competitor in Eastern Europe, to develop the same product at a lower cost ! Thus, jeopardizing his business ( losing deals and competitiveness)” . This kind of things happens more often than we’d think.
As regulations evolve, data governance is becoming essential for proper data management and compliance

According to GARTNER More than half of respondents identify improved data security (66%) and reduced compliance breaches (52%) as benefits of having a data governance framework in place.
Source: GARTNER – Data Governance Frameworks and Challenges: https://www.gartner.com/peer-community/oneminuteinsights/data-governance-frameworks-challenges-hbo – Data collection: May 22 – Nov 15, 2022